Microdata Optimisation

Testing Tool Used

Breadcrumbs

<ol itemscope itemtype="http://schema.org/BreadcrumbList">
 <li itemprop="itemListElement" itemscope
 itemtype="http://schema.org/ListItem">
 <a itemscope itemtype="http://schema.org/Thing"
 itemprop="item" href="https://example.com/books">
 <span itemprop="name">Books</span>
 <img itemprop="image" src="http://example.com/images/icon-bookicon.png" alt="Books"/></a>
 <meta itemprop="position" content="1" />
 </li>
 ›
 <li itemprop="itemListElement" itemscope
 itemtype="http://schema.org/ListItem">
 <a itemscope itemtype="http://schema.org/Thing"
 itemprop="item" href="https://example.com/books/sciencefiction">
 <span itemprop="name">Science Fiction</span>
 <img itemprop="image" src="http://example.com/images/icon-science-fiction.png" alt="Genre: Science Fiction"/></a>
 <meta itemprop="position" content="2" />
 </li>
 ›
 <li itemprop="itemListElement" itemscope
 itemtype="http://schema.org/ListItem">
 <a itemscope itemtype="http://schema.org/Thing"
 itemprop="item" href="https://example.com/books/sciencefiction/ancillaryjustice">
 <span itemprop="name">Ancillary Justice</span>
 <img itemprop="image" src="http://example.com/images/cover-ancillary-justice.png" alt="Ancillary Justice"/></a>
 <meta itemprop="position" content="3" />
 </li>
</ol>

 

Sitelinks Searchbox

 

<div itemscope itemtype="http://schema.org/WebSite">
 <meta itemprop="url" content="https://www.example.com/"/>
 <form itemprop="potentialAction" itemscope itemtype="http://schema.org/SearchAction">
 <meta itemprop="target" content="https://query.example.com/search?q={search_term_string}"/>
 <input itemprop="query-input" type="text" name="search_term_string" required/>
 <input type="submit"/>
 </form>
</div>

 

Social Profile

<span itemscope itemtype="http://schema.org/Organization">
 <link itemprop="url" href="http://www.your-company-site.com">
 <a itemprop="sameAs" href="http://www.facebook.com/your-company">FB</a>
 <a itemprop="sameAs" href="http://www.twitter.com/YourCompany">Twitter</a>
</span>