JSON-LD Optimisation

Testing Tool Used

Organisation markup as JSON-LD code

<script type="application/ld+json">
{ "@context" : "http://schema.org",
"@type" : "Organization",
"name" : "SEO Manager UK",
"logo" : "https://example.com/logo.jpg",
"url" : "https://seomanageruk.com",
"sameAs" : [
"https://twitter.com/[username]",
"https://www.facebook.com/[username]",
"https://www.linkedin.com/company/[username]",
"https://plus.google.com/[username]/posts"
]
}
</script>

News Article JSON-LD

<script type="application/ld+json">
{
 "@context": "http://schema.org",
 "@type": "NewsArticle",
 "mainEntityOfPage": {
 "@type": "WebPage",
 "@id": "https://seomanageruk.com/article"
 },
 "headline": "Article headline",
 "image": [
 "https://example.com/photos/1x1/photo.jpg",
 "https://example.com/photos/4x3/photo.jpg",
 "https://example.com/photos/16x9/photo.jpg"
 ],
 "datePublished": "2017-02-05T08:00:00+08:00",
 "dateModified": "2017-02-05T09:20:00+08:00",
 "author": {
 "@type": "Person",
 "name": "Mervin Praison"
 },
 "publisher": {
 "@type": "Organization",
 "name": "SEO Manager UK",
 "logo": {
 "@type": "ImageObject",
 "url": "https://seomanageruk.com/logo.jpg"
 }
 },
 "description": "A most wonderful article"
}
</script>

Corporate Contact

<script type="application/ld+json">
{
 "@context": "http://schema.org",
 "@type": "Organization",
 "url": "http://www.your-company-site.com",
 "logo": "http://www.example.com/logo.png",
 "contactPoint": [{
 "@type": "ContactPoint",
 "telephone": "+1-401-555-1212",
 "contactType": "customer service"
 }]
}
</script>

Local Business JSON-LD

{
 "@context": "http://schema.org",
 "@type": "Store",
 "image": [
 "https://example.com/photos/1x1/photo.jpg",
 "https://example.com/photos/4x3/photo.jpg",
 "https://example.com/photos/16x9/photo.jpg"
 ],
 "@id": "http://davesdeptstore.example.com",
 "name": "Mervin Praison's Department Store",
 "address": {
 "@type": "PostalAddress",
 "streetAddress": "123 My Street",
 "addressLocality": "My Address",
 "addressRegion": "My Region",
 "postalCode": "My Postcode",
 "addressCountry": "UK"
 },
 "geo": {
 "@type": "GeoCoordinates",
 "latitude": 67.298858,
 "longitude": -21.928331
 },
 "url": "http://www.example.com/store-locator/uk/mervin-praison-store/5375",
 "telephone": "+1234567890",
 "openingHoursSpecification": [
 {
 "@type": "OpeningHoursSpecification",
 "dayOfWeek": [
 "Monday",
 "Tuesday",
 "Wednesday",
 "Thursday",
 "Friday",
 "Saturday"
 ],
 "opens": "08:00",
 "closes": "23:59"
 },
 {
 "@type": "OpeningHoursSpecification",
 "dayOfWeek": "Sunday",
 "opens": "08:00",
 "closes": "23:00"
 }
 ],
 "department": [
 {
 "@type": "Agency",
 "image": [
 "https://example.com/photos/1x1/photo.jpg",
 "https://example.com/photos/4x3/photo.jpg",
 "https://example.com/photos/16x9/photo.jpg"
 ],
 "name": "Mervin Praison's SEO",
 "telephone": "+1234567894",
 "openingHoursSpecification": [
 {
 "@type": "OpeningHoursSpecification",
 "dayOfWeek": [
 "Monday",
 "Tuesday",
 "Wednesday",
 "Thursday",
 "Friday"
 ],
 "opens": "09:00",
 "closes": "19:00"
 },
 {
 "@type": "OpeningHoursSpecification",
 "dayOfWeek": "Saturday",
 "opens": "09:00",
 "closes": "17:00"
 },
 {
 "@type": "OpeningHoursSpecification",
 "dayOfWeek": "Sunday",
 "opens": "11:00",
 "closes": "17:00"
 }
 ]
 }
 ]
}

Job Posting JSON-LD

<script type="application/ld+json"> {
 "@context" : "http://schema.org/",
 "@type" : "JobPosting",
 "title" : "Head of SEO",
 "description" : "<p>Technical SEO.</p>
 <p><strong>Educational Requirements:</strong> Completed Masters in Computer Science.</p>
 <p><strong>Required Experience:</strong> At
 least 10 years in SEO.</p>",
 "identifier": {
 "@type": "PropertyValue",
 "name": "SEO Manager UK Company",
 "value": "1234567"
 },
 "datePosted" : "2017-01-18",
 "validThrough" : "2017-03-18T00:00",
 "employmentType" : "PERMANENT",
 "hiringOrganization" : {
 "@type" : "Organization",
 "name" : "SEO Manager UK Company",
 "sameAs" : "https://seomanageruk.com",
 "logo" : "https://www.example.com/images/logo.png"
 },
 "jobLocation" : {
 "@type" : "Place",
 "address" : {
 "@type" : "PostalAddress",
 "streetAddress" : "555 Own St",
 "addressLocality" : "Own Location",
 "addressRegion" : "Own Region",
 "postalCode" : "6346",
 "addressCountry": "UK"
 }
 },
 "baseSalary": {
 "@type": "MonetaryAmount",
 "currency": "GBP",
 "value": {
 "@type": "QuantitativeValue",
 "value": 40.00,
 "unitText": "HOUR"
 }
 }
}
</script>

Events JSON-LD

<script type="application/ld+json">
{
 "@context": "http://schema.org",
 "@type": "Event",
 "name": "Head of SEO's Conference",
 "startDate": "2017-04-24T19:30-08:00",
 "location": {
 "@type": "Place",
 "name": "London, UK",
 "address": {
 "@type": "PostalAddress",
 "streetAddress": "537 My SEO Rd",
 "addressLocality": "MY SEO Location",
 "postalCode": "64326",
 "addressRegion": "London",
 "addressCountry": "UK"
 }
 },
 "image": [
 "https://example.com/photos/1x1/photo.jpg",
 "https://example.com/photos/4x3/photo.jpg",
 "https://example.com/photos/16x9/photo.jpg"
 ],
 "description": "Join us for an afternoon of Head of SEO's Conference. Complimentary food will be served.",
 "endDate": "2017-04-24T23:00-08:00",
 "offers": {
 "@type": "Offer",
 "url": "https://www.example.com/event_offer/12345_201803180430",
 "price": "50",
 "priceCurrency": "GBP",
 "availability": "http://schema.org/InStock",
 "validFrom": "2017-01-20T16:20-08:00"
 },
 "performer": {
 "@type": "PerformingGroup",
 "name": "Mervin Praison"
 }
}
</script>