To Rank better, there needs to be an equal balance between Conversion optimisation and User Experience.
User experience needs to be on the top of the list.
There are various testing methods to improve the conversion
- A/B Testing
- Multi Variant Testing
- Heat Map Analysis
- Clicks Analysis
- .. etc
Tools I Use
- Crazy Egg
- Click Tale
- VWO ( Visual Website Optimiser )
There are different variables we could test
- Page Layout
- … etc